I was contacted by investors that wanted to create an after hours style bar/restaurant, on the first meetings they spoke about restaurants they had visited in the US, and cars a movie, and that their main focus for food would be wings. With my naming suggestions they choose the name Pickalas, a mix of English and Spanish which translates to Pick Wings. After this from our previous meetings I developed the concept for the restaurant and graphic elements around Hot Rods and the world around Route 66. Since they mentions ideas that they liked, and they were more than satisfied with the result.
Feb 2, 2014
Naming, branding, packaging, graphic design.