About me
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David Galarza graduated from Universidad de las Americas (Quito - Ecuador) with a degree in Graphic & Industrial design after completing a thesis on "Iglesias del Centro Histórico de Quito" an infographic and photographic book of Quito's traditional churches. On 2012 moved to Barcelona and got a Master's Degree in Branding & Packaging design from BAU, Design College of Barcelona.

Since 2006 he has been working as a freelance graphic designer, mostly involved with internal communication campaigns for different companies and start-ups. Specialized in branding and packaging design, my work aims to combine a strong functional concept with solid executions. I currently work as an editorial designer for an important and successful book publisher in Ecuador EDINUN.

Branding

Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional.

Packaging

One of the most stable and certain ways of transmitting brand values is through the packaging of the products. Products, and especially the concepts transmitted through their packaging, are increasingly becoming one of a business’s main resources. Construct and develop efficient packaging that can create a special link with its audience, have an impact in a millisecond, and generate consumer loyalty.

Editorial Design

From Layouts and visual aesthetics of books, newspapers, magazines, online publications and other type of media. Each type of publications has a different aesthetic and set of concerns. Working with contemporary trends, having the skills and able to work in a deadline.