Centro Comercial Espiral was Quito's first shopping center. It is located at an important tourist and economic area. There's banks, hotels, hostels, bars and restaurants, and Espiral is an icon of the area with many stores with economic prices. They held a public contest to renew their image.
My proposal consisted of a simplification of the square where it is located with a rustic "e" representing an spiral, the color palette vibrant and alive representing the area where the shopping center is located.
Centro Comercial Espiral
September 13, 2019
Rebranding, marketing graphic design.