March 31, 2020
December 3, 2019

Arthe was the name selected for a new brand of soap in Paraguay, the task was to create a proposal for their image and packaging layout that could work for different essences and different packaging forms. The target group was aimed at middle-high and high. From a few initial sketches, I had basic form from where to develop the logo, after some font searching I found a font called Aloneforever that I felt comfortable using and decided to incorporate the bubble shape I had drafted at the beginning of the A, I also made a few twitches to make the logo a bit more personalized, from this point I developed the rest of the design proposal, the complementary font for the packaging, colors, and graphic style. This is the final result.




February, 2020