Arthe was the name for a new hand soap, that will be introduced in in the Paraguayan market and that will compete with existing a foreign soap brands.
Complete freedom to work for in the brand and the packaging, to adapt to two presentations, 95 gr. and 140 gr.
In the final design of the brand I worked on starting the brand with a water drop, the packaging would show with colors associated to the fragrance.
March 9, 2020