September 27, 2013
Gran Hotel
February 15, 2013

Master in Brand & Packaging Design.
Spirit is a class project in which the objective was to create a strong brand for a new line of deodorants for Byly. The brand created needs to have a convincing speech and graphic line, showing the adventurous character that identifies the target (15-25).
An urban concept was developed combining it with a graphic line of exploration, traveling and adventure. This was the result.

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