Gran Hotel
February 15, 2013
Aliada
December 27, 2012
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Master in Brand & Packaging Design. This class project was developed with Paulo Hiriart and Roy Rivera at Bau - Design College of Barcelona under the supervision of Summa.
The European Broadcasting Union is an association of European public radio broadcasters with the intention of sharing and exchanging content. His physical attributes are content sharing, co-productions, technology, access to communication infrastructure and the bargaining agent. His roles as a brand are building a sense of community, provide quality content, driving innovation and become a benchmark in the sector. The project's goal was to create a creative concept that supports the entire process of creating a brand based on the attributes and benefits of Eurovision, design a powerful visual identity to help convey the creative concept, creating a visual system that allows greater brand recognition and applications of visual identity in static and moving elements. We worked on a rebrand for Eurovision with the concept of the brain, its functions, and importance as one of the most important organs of the human body, and properly implemented on all media, attractive TV, online and flexible to work globally the digital environment.